Classico con Twist is born. The new brand, which improves the flag of Made in Italy, of the quality and of the artisan know-how, aims to transform a symbol into an icon.
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Alberto Matera is the man behind the scenes of the shoes brand for women. The designer boasts of many multicultural experiences thanks to his work between Paris and Milan for some of the most famous fashion brands, further deepening his knowledge on product, flavor and raison d’etre of wearing fashion.
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With his creative team and Mab Shoes srl, a tuscany firm based on the territory near Pisa that has been involved in shoes production and selling for many years, together they raised the brand’s philosophy: classico con twist. This philosophy evolved from the union of two elements that became the logo: the very inflated heart and the elegant papillon with pois. Et voilà le twist! Twist as a reference to the '60s dancing, twist as change, as overturn, as upset, as going away from the ordinary, these are all the ways you can live when the first pair of Classico con Twist is worn.
The newborn brand is aimed at an international woman, who knows who she is and what she wants to show about herself. She doesn’t follow trends exactly, but she expresses herself, in the broadest sense it can be understood. She dresses because she wants to, not because it is fashionable.
The logo becomes an icon, the absolute character, transforms itself into the personification of the brand’s core, rising to the goddess of personalization: the heart and the papillon change, becoming studs and sliders with a gritty and chic attitude.
Classico con twist is the apex of the damnation of the soul: the event in which you sign the contract with the mephistophelian actor including the 3Cs of the brand: Comfort, Creativity, Consciousness. Here she is, the winning of woman Classico con Twist.
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Written by Edoardo Bertazzoni - @edo_bertaz
Classico con Twist - @classicocon_twist
Ph: Carlo Bressan @carlobressanphotographer
