Tonali and Biancalancia combine their experience in the world of retail and stylistic innovation and look to the future in the Biancalancia name.
Two Italian entrepreneurial realities, two family businesses, two essential values: elegance and modernity. From the meeting between Tonali and Biancalancia was born the desire to merge tradition and avant-garde in a new path, where the expertise in the retail world of the historical brand TONALI is combined with the character of an innovative brand, under the unique name BIANCALANCIA.
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A common vision that looks at the future of made in Italy. Thanks to a brilliant communication and a renewed design TONALI finds again a strong business idea, while BIANCALANCIA enters the world of direct distribution with mono-brand boutiques located in the most prestigious fashion districts, between Northern Italy and Switzerland, with the aim to make more visible the brand BIANCALANCIA strengthening its presence also in national and international multi-brand boutiques.
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BIANCALANCIA was born in Veneto and has always been an expert in cashmere processing. BIANCALANCIA adds to its expertise in knitwear the care and the lines of total looks designed with fabrics of the highest quality, in balance between harmonious taste and essential shapes.
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The new BIANCALANCIA Winter 2021 collection will thus be presented in September in the first flagship store in Rome, which will open in Via Frattina to welcome those who wish to discover the captivating identity of this new project.
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© Biancalancia
Press Office: Teresa La Fosca
