More than 60,000 people attended the special Salone del Mobile.Milano event which, bolstered also by the words of President Mattarella who underscored the courage behind and the quality inherent in the trade fair, exceeded all expectations in terms of visitor flows and set the seal on the recovery of the city, an entire system and the country as a whole.
It will also act as a driver for the 60th edition of the event, slated for 5th to 10th April 2022. “supersalone”, the special 2021 Salone del Mobile.Milano event, opened with an “unscheduled” speech from the Italian President, Sergio Mattarella, and concluded with an extremely positive outcome, thanks to the powers of attraction and great appeal of an original, cross-cutting format which the companies embraced wholeheartedly.
It all took place with a guarantee of maximum safety for professionals and visitors alike, thanks to the Green Pass checks and testing hubs at the entrances, allowing them to work at and visit the fair in a risk-free manner. 425 brands showcased their wares, 16% of which from countries other than Italy, with an additional 170 young design students from 22 countries and 39 independent designers. In terms of visitor flows, over 60,000 presences were recorded over six days, 30% of them from 113 countries. Over half were trade operators and buyers (47% from outside of Italy).
Almost 1,800 accredited journalists attended from all over the world. The new Salone del Mobile.Milano digital platform also played a decisive role, amplifying the event during “supersalone” by launching a new approach and seeing unprecedented uptake by visitors both at the fair and remote users. Companies and products told their stories, many of the figures present had a chance to speak, information was exchanged and direct contacts multiplied. The figures up to Thursday, 9 th September provide a snapshot of a dynamic and growing community, with 50% Italian and 50% international logins, responding to all the initiatives on offer.
