Blumarine Fall/Winter 2016-17 advertising campaign describes a cinematic homecoming. The protagonist of Inez & Vinoodh shots is a confident and eclectic woman, interpreted by the model Julia Hafstrom.
The soft atmosphere of an atemporal and essential setting is the backdrop for the campaign that interprets the historic codes of the house with a new emphasis while contextualizing them into the present.
The message: beauty as power, awareness as elegance, eclecticism as personality.
