Divided into a series of themed rooms, the Gucci Garden Galleria narrates the House’s new vision while celebrating the archives including old advertising campaigns, artisans’ images, retro objects.
The journey inside the exhibition space that spans across two floors begins inside ‘Guccification’, the room where the Double G motif features in many forms up until its transgressive state created by artist Trouble Andrew for Gucci ‘Paraphernalia’ is a room dedicated to signature codes and symbols that define Gucci’s identity while ‘Cosmorama’ reveals the historical jet-set customer of Gucci and the evolution of the Crest. The gallery continues on the second floor with ‘De Rerum Natura’, two rooms that recall natural history museums and explore Alessandro Michele’s curiosity for animals and gardens—a vital part of the new Gucci narrative.
