Always attracted by the poetry of real beauty, Mauro Franchi has a very personal style that led him to create eclectic and magnetic creations that seduce the eye and heart.
After gaining experience in haute couture atelier, he founded his own brand "Mauro Effe By Mauro Francs" in the sign of the high Made in Italy.
He loves to tell that his muses are dragonfly wings. The name of this insect comes from the latin word "libra" that means balance because the dragonfly flying keeps its wings always horizontal.
In fact, harmony and balance of cuts, design, embroideries and modelling are, besides, the real heritage of this designer who loves to create sensual and romantic dresses, the most of the times preferring delicate pastel colors.