Fila starts from Hong Kong and enlists Jason Wu. The sportswear brand presented a collection in the eastern city realized by Taiwanese fashion designer based in New York, probably in the wake of the collaborations of activewear that other companies have experienced for some years (Raf Simon and Jeremy Scott for Adidas Originals, Riccardo Tisci for Nike, Alexander McQueen for Puma).
Today the brand is owned by Fila Korea led by Gene Yoon while the rights for the European market are Integrix BV Group with headquarters in Biella where Fila was founded in 1911.
