The Milan Fashion Week Women's Collection Fall-Winter 2021-2022, scheduled from 23 February to 1 March, includes 68 fashion shows, 65 presentations and presentations by appointment and 7 events for a total of 140 appointments on the calendar.
Brunello Cucinelli, Alessandro dell’Acqua x Elena Mirò will be present for the first time in the fashion show calendar; Del Core; We are Made in Itay (Black Lives Matter in Italian Fashion- Collective); Onitsuka Tiger; Fabio Quaranta; Pierre-Louis Mascia; Maxivive; Dima Leu; Münn; Budapest Select; Alessandro Vigilante; Giuseppe Buccinnà and CHB. The Moorer brands were present for the first time in the presentation calendar; Gonçalo Peixoto; Alabama Muse; Bacon; Push Button for Fila Korea; Peserico; Yatay; Canadian; OOF Wear; REVENANT RV NT; AC9; Des Phemmes and Nervi. The ACT N ° 1 and Marco Rambaldi brands are supported by the Camera Moda Fashion Trust.
This edition of Milan Fashion Week, organized in collaboration with Confartigianato Imprese and with the support of the Ministry of Foreign Affairs and International Cooperation and the ICE-Agency, focuses on the pillars of the National Chamber of Italian Fashion, through specific projects of great importance. . Inclusion, diversity, training, sustainability, storytelling, digitization and support for young talents are represented in the fashion week through ad hoc initiatives. First, the fashion week will open with a tribute to Beppe Modenese, Honorary President of the National Chamber of Italian Fashion, who passed away on November 21, 2020.
The video-tribute was edited and directed by Beniamino Barrese, director of the documentary " The Disappearance of My Mother ”presented at the Sundance Film Festival and nominated for the 2019 European Film Awards. The production is curated by The Blink Fish. This will be followed by the digital event "WE ARE MADE IN ITALY - The Fab Five Bridge Builders", developed by the working group of the National Chamber of Italian Fashion "Black Lives Matter in Italian Fashion". The project curated by Stella Jean, Edward Buchanan, Michelle Francine Ngonmo and CNMI is focused on celebrating the values of inclusion and multiculturalism and aims to highlight the talent of five POC (people of color) talents (Joy ljeoma Meribe - JOY MERIBE; Karim Daoudi - KARIM DAOUDI; Claudia Gisèle Ntsama - GISÈLE CLAUDIA NTSAMA; Fabiola Manirakiza - FRIDA-KIZA; Pape Mocodou Fall alias Mokodu - MOKODU), who will have at their disposal, for their creative performances, the digital platform and extraordinary visibility. CNMI's commitment to supporting emerging talents is reaffirmed through various initiatives, including the renewal of the collaboration between CNMI and Rinascente, inaugurated last September, in support of young Made in Italy brands. In the historic Store in Piazza Duomo, in Milan, a pop-up store will be set up to offer real and commercial support, as well as media, to some of the most promising names on the national fashion scene, including Marco Rambaldi; Fantabody; Calves; Dear Cato; Themoirè; Drome; Simona Marziale - Mrz; Melampus; Sara Battaglia; Giannico and Greta Boldini.
Also for this edition, the event can be followed on milanofashionweek.cameramoda.it, the CNMI platform that continues to make the contents of the Fashion Week usable in a digital way. The shows and presentations of the Brands will be broadcast, as well as various thematic rooms dedicated to the various projects.
The first, Designer for The Planet, in its second season, welcomes six emerging brands of Made in Italy (Gentile Catone; Gin Salemò; Froy; Traffic; Iindaco; Dassùyamoroso), committed to the theme of sustainability. Budapest Select also returns. Thanks to the collaboration between CNMI and the Hungarian Fashion & Design Agency, for the fifth time, 7 Hungarian brands will participate in the Milan Fashion Week, with a digital fashion show, which will be broadcast on February 26 at 11:00 on the Live-Stream calendar. The brands Abodi, Cukovy, Elysian, Kata Szegedi, MERO, THEFOUR, ZIA budapest will have the opportunity to show their looks on the catwalk. These will also be present in the Budapest Select room of the Emerging Designer Hub section of the platform, together with the NINI and ALMA brands.
Another novelty will be the room dedicated to the enhancement of Italian educational excellence, the protagonist of this edition is the Florentine school Polimoda, with which CNMI has signed an institutional collaboration agreement. The prestigious school will present a Fashion Movie set in Florence entitled Human Poetics. A creative path and a contemporary look towards a new Renaissance, which sees 20 young fashion designers as protagonists in as many suggestive locations. The diversity, restlessness and emotions of this new generation of fashion creatives are on stage in one of the most beautiful cities in the world that identifies itself as a place of rebirth.
On the CNMI platform, narration will also be enhanced, through a project that for the first time involves Italian craftsmanship, with a dedicated room. This initiative, curated by Sara Sozzani Maino, Deputy Editor in Chief Vogue Italia & Head of Vogue Talents and International Brand Ambassador National Chamber of Italian Fashion, is carried out in collaboration with Confartigianato Imprese, and features the talent of 5 artisans: Duccio Mazzanti ( Mazzanti Piume since 1935 -Firenze-), Alberto Bevilacqua (handcrafted fabrics since 1875 -Venice-), Vivian Saskia Wittmer (made-to-measure shoes -Firenze-), Marina Rizzini (Bice & Berta tailored knitwear since 1992 -Bergamo-) and Anna Tosi - (Pagliani and Brausser flowers in fabric and millinery since 1946 - Verona).
Virtuous professionals who will present themselves through video interviews: A way to rediscover an all-Italian excellence, which has solid foundations in the tradition and culture of our country. The project also made use of the collaboration of the Cologni dei Mestieri d'Arte Foundation, which has always been committed to saving excellent craftsmanship from the threat of disappearance. Also in this edition, the digital platform will host a section dedicated to virtual showrooms: multi-brand or single-brand.
Furthermore, as evidence of the importance for CNMI of involving buyers more and more in the activities to support young designers and, given the impossibility for many to be physically present in Milan during the fashion week, virtual meetings will be organized between the designers and a selection of operators from different geographical areas. The appointments of the Milan Fashion Week Women’s Collection will be amplified all over the world, thus simultaneously covering all the time-zones, thanks to the international partners: Kommersant Publishing House for Russia; Tencent Video, for mainland China (excluding Hong Kong, Macau and Taiwan) and The Asahi Shimbun, for Japan. While the Italian streaming partner, Urban Vision, will broadcast them through large screens positioned in strategic points of the cities (Milan: Piazza San Babila; Rome: Via Condotti / Largo Goldoni; New York: Times Square).
It will also be possible to view the contents of the Fashion Week in playback on Youtube thanks to the video channel partner Fashion Channel. The Fashion Week will be inaugurated on the evening of February 24 at 9.00 pm with the digital party “CNMI MEETS CLUB DOMANI”, on the Instagram profile @cameramoda. DJset and performance by Andrea Ratti & Sergio Tavelli and the queens of Club Domani. Thanks to the Museo del '900 for the location.
