What a pleasant surprise, the book everybody should have, and I might say, we have been waiting. Introduction by Alexander Fury, fashion journalist and critic, AnOther magazine director, the book recounts, through Vivienne’s and Andreas’ own words and with the original runaway instants, a complete overview of Vivienne Westwood women’s collections from her debut in 1981 till today.
Vivienne Westwood: "The only reason I work in fashion is to destroy the word" conformism ".
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Symbol of the British punk and avant-garde, Vivienne Westwood has always reinvented, inspired and challenged the fashion world. Over five decades of fabulous surprises that kept our outmost attention. Released to coincide with her 80th birthday, Parades is a meticulous collection celebrating her work, from the first fashion show in 1981 to the collections designed by her husband and creative director Andreas Kronthaler.
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The volume presents over 1300 looks from more than 70 collections, exactly as the stylists imagined them (from hair to make-up, from jewelry to accessories) and worn by the most famous supermodels.
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On the cover, we can discover a love note to her husband and partner-stylist, the memorable blue and pink tartan from Anglomania autumn winter 93-94. The MacAndreas tartan is also an ode to English culture.
(Made by Locharron of Scotland, the tartan is officially recognized by the Scottish register of Tartans.)
Some more notes:
In 2004, the London V&A museum hosted the first retrospective dedicated to Vivienne Westwood to celebrate her 34 years in fashion, the largest retrospective dedicated to a British designer still alive. In 2006, Her Majesty Queen Elizabeth II recognized Vivienne Westwood's contribution to British fashion by naming her Dame of the British Empire and the following year she was honored at the British Fashion Awards with the award for Outstanding Achievement in Fashion. Vivienne Westwood is one of the last independent brands in the world, whose goal is not just to produce clothes and accessories. Collections, collaborations and fashion shows are a tool for capturing attention and promoting positive activism. The clothes are designed with great attention to detail, maintaining heritage, craftsmanship and tradition through innovative designs and promoting art and culture for a modern and efficient brand.
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Alexander Fury is also the author of the volume dedicated to Dior, published by L’ippocampo in 2018.
By Alexandra Mas
Visual artist and art director
alexandramas.com
mastassini.com
@Alexandramas_artist
