Great success at MICAM 92, just concluded, where 652 exhibitors participated - 390 from Italy and 262 from overseas - including the return of big names in all market sectors, such as Liu Jo, Primigi, Igi & co and Valleverde. New entries have presented such prestigious names as Furla and Luciano Padovan.
Assocalzaturifici and Italian Artisan presented Italian Artisan HEROES, a new 200 sqm area focusing on the Italy’s artisanal tradition in pavilion 3.
“Italian Artisan Heroes - the ultimate manufacturing tradition, is a project focusing on Italian artisans: the people, their history, and their know-how,” says Olga Iarussi, CEO of Italian Artisan.
“In the wake of the pandemic, we want to re-launch the essence of timeless Italian craftsmanship and know-how. We were proud to get going again with the Italian Artisan stand at MICAM, a physical space representing our online B2B marketplace. It will be a place for international brands and retailers to experience the excellence of Italian craftsmanship”.
MICAM, as in the past, with a focus on new generations creating visibility for new expressions of style. Thus the special initiatives was planned for September EMERGING DESIGNERS, an event area dedicated to 12 international footwear designers selected for their innovative concepts was showcased in a special area in pavilion 1
