Bringing to life the idea of Gucci Bloom, the campaign stars Dakota Johnson, Petra Collins and Hari Nef.
Shot by Glen Luchford, their diverse and contemporary beauty is captured in a day in the city, where the surrounding urbanity turns into an imaginary stroll in an English garden. The trio take tea on a sidewalk flourishing with blooms, walk in an apartment overgrown with verdant plants and swim at dusk in a lake entangled with shimmering flowers and reeds.
