The original graceful lettering of the Max Mara brand logo of the 1950s has now become the protagonist of #maxmaragram, the new logo printed pattern splashed across the Spring Summer 2018 Runway Collection's looks.
The #maxmaragram lettering print draws inspiration from”Tuscans”, a font born in the beginning of the 19th century.It has been part of the Max Mara heritage when the artist and illustrator Erberto Carboni used it for the poster campaign in 1958.
